Business and Finance Studio

Archive for the ‘Marketing’ Category

The learning process which is a technology based business incubator is designed as an attempt to synergize theory (20%) and Practice (80%) of the various fields of competence gained in the field of science & technology industry. Business incubator is to serve as a center of learning with a conducive business atmosphere supported by adequate laboratory facilities.

The purpose of implementation of innovation of technology-based business incubator activities is to cultivate the entrepreneurial spirit to students as learners. While the benefits for the institution is to achieve the mission of the institution in building Technopreneurship generation and increasing the relevance of education by the industrial world.

While the benefits for partners is the establishment of business cooperation and education. This partnership was developed in the form of real business of similar products that have potential market economy is quite high.
The process of globalization is happening today, demanding changes in the Indonesian economy from resourced based to knowledge based. Resource based, relying on the richness and diversity of natural resources generally produce basic commodities with little value added.

One key to the creation of knowledge-based economy is the existence of technology entrepreneurs “or simply” techno-preneur who pioneered a new business by relying on innovation. Hightech business is a classic example of a business that was pioneered by technopreneurs.

Technology business world is currently dominated by the sectors of information technology, biotechnology and new materials as well as various business development based on technological innovation. Business technology developed by the synergy between teknopreneur as pengagas business, universities and research institutions as centers of innovation of new technologies, and venture capital company which has competence in funding.

Economic globalization and the information age to encourage industries to use human resources college graduates who are competent and have the entrepreneurial spirit. But not every college graduate has the entrepreneurial spirit as desired by such employment. The fact shows that only a small percentage of university graduates who have entrepreneurial spirit. On the other hand, the economic crisis caused the number of jobs is not growing, and even reduced to bankruptcy.

In these circumstances, the college graduates are required to not only capable of acting as job seekers but also must be able to act as a creator of employment. Both require a spirit of entrepreneurship. Therefore, in order that universities can meet these demands, various innovations needed include learning innovation in building Technopreneurship generation in the information age today.

There is an opinion that, at present most of the graduates of universities in Indonesia are still weak soul of entrepreneurship. While a small part that has the entrepreneurial spirit, mostly because it comes from a family business or trade. In fact indicates that entrepreneurship is a soul that can be learned and taught. Someone who has the entrepreneurial spirit generally has the potential to be an entrepreneur but not guaranteed to be an entrepreneur, and entrepreneurs generally have the entrepreneurial spirit.

If using traditional media, you have to devote time and money because many people want to know where they can get the information. Your website is the place. That is why you need a website to expand your marketing. The world began to learn to buy things in new ways and means that are online. But the learning process is still ongoing.

Internet marketing is the essence of shape but for the long term. He keeps changing as new technology heroes who try to figure out how to serve the public with the best way. Online technology is able to please everyone. Is that correct?

In fact, many people are actually fooled. Businessman beginners often misunderstand. Businesses they create are not accompanied by the development of online consumer reality. In fact, the most important factor in the Internet business is to know what consumers look for first. So after a lot of money squandered for the sake of making a web site, the results remain disappointing product sales.

Well, otherwise you have to do. Take your appetite to spend money for a website. You must understand the rules. Yes, when you already earn consistent profits from your website, then you are serious about developing the website. But, if the profit you earn in the short term do not like you expect, it could be your web site actually will take you to the position of bankruptcy

First, planning: know your web site goals. What do you want to accomplish with your website.

Second, content: create content that appeals to the end. And forced the visitors to return again and again to your website.

Third, design: design your web site visitors to determine interest. If they like with your design, they might feel at home “hanging out” on your web site. But, otherwise if they do not like the example, the choice of color or image, a very big possibility of their visit will not be long. Especially for new visitors who have not become your contacts list. That is, there is a pause before visitors decide to go or to continue their navigation. This gap should be maximized by creating a web page design as comfortable as possible for your visitors.

Fourth, involve visitors. That is, you should be able to make visitors at least give them to your email address. Or, sign up and are willing to receive the email offer your shipment. So, create interaction with them. Expand the network so you can take advantage.

Fifth, the software. Use software that is easy to use so that you easily control your business. Think to save time and effort. Because you need to create strategies and fresh products that will promote the progress of your business.

Sixth, follow-up. Do not forget to follow up. Those who have visited the website, send email to you, ask the difficulties they face, you should immediately respond. Keep the relationship with the visitors because they are the prospects for potential partners or buyers of your product.

Seventh, promotion. Perform a web site promotion with menndaftarkannya on search engines and mailing lists. And connect with other web sites. Or you can also promote them offline by advertising in mass media.

Eighth, the management. Internet business is dynamic, always evolving. A website needs a change, adaptation, refreshment, and renewal, adjusted

with market developments and technological conditions that exist. Especially if your business is growing. You must retain your customers in a competitive competition. And, as they say, to retain the title it is more difficult than winning it.

In the past, people like the web site at length because that’s how the market taste that is a trend. But surely the public taste changes from time to time. Over time people realize how precious time. Logically, visitors coming to your website will immediately get to the bottom of your web site. Is there something on this site that they were looking for? If they go there if not they will soon be gone. That’s why people tend to create a web site to the point.

Even so, there are many websites that have a page long. Uniquely, there are small segments in it. This is where they specialize target to capture the visitors. And with this way, you can establish an intimate relationship with the broader new visitors. Because despite the broad theme of your website, there is still a special room that accommodates certain themes.

The measurement accuracy is important. If you have begun to measure the quarterly numbers, be consistent and complete data collection on a quarterly basis. This gives further results. There can be hidden if not collected at equal intervals.

If you have begun to measure the quarterly numbers, be consistent and complete data collection on a quarterly basis. That’s just the nature of numbers. Therefore, if you want to know how to measure marketing goals, simply follow your schedule data collection diligently. This is the first concrete step you can take to get the results you really want and need.

Their sense of marketing strategy should be all set. This means that you are able to collect and interpret results. If you still feel you need a little improvement, then do so before beginning data collection.

An example of a target response is an increase in sales. Maybe for starters, you can schedule a one-week intervals, with a gradual improvement, say, a sale after the previous week. Track and gather new sales that have accumulated in the last eight weeks. Add all sales figures and then divide by eight. The result is your average running per week. This will be your reference that can increase in weekly sales.

Your next step is to develop a strategy and use it. Apply to your business and review your progress regularly. It is important to use a strategy at a time. This makes it easier for you since you have to manage only an experimental strategy compared with doing them simultaneously. However, since marketing is not something simple to manage, be prepared to apply multiple strategies at the same time, if necessary. Also, be sure to develop a strategy that can be expected to succeed. Time should not be wasted on the strategies you sure you are not.

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In a previous article, we present the marketing as an activity that is increasingly used by businesses to make them more profitable. It was noted that this activity focuses its activities on the consumer, however, we can still find other organizations that operate under concepts or approaches.

Such organizations experience what is known as a “marketing myopia” because they do not see clearly the market needs. So do not create value to consumers and are at risk of disappearing.

Our environment is an essential characteristic and is constantly changing. If we fail to observe the changes that occur, we will be away from reality and therefore do not generate value.

But what do we mean to create value? Value is generated far beyond what we expected, ie the value exceeds our expectations. In this case, we reach a level of superior performance. Consider then how important it is to apply the marketing if we are to achieve good results.