Buzz Marketing
Buzz Marketing
You’ve probably heard the following words: fantastic, awesome, incredible, phenomenal, bombastic, and so on. Right! That’s what comedians say Tukul Arwana with his co-host, Marcella Lumowa, in the final session of the television show “Not Four Eyes.” The words above Taklamakan become a mantra adopted by followers understand marketing bombastic and controversial.
marketing_buzzard them, the results obtained should be achieved overnight. If necessary abracadabra! Close your eyes for a moment, then so. Miraculous indeed, some people claim to succeed, but please understand, most of the others bite the fingers. Bite the finger that is not standing still, they continue to buy – to sell again what they already bought. Be they motivator instanan promising instant-instant success.
Just like people who used to plant breeding worms or doing business wave of love. All that is offered is just a dream. The buyer only hope that someday there is a fortune to buy at a price even higher. Until the end of the season, a wave of love and worms turned out to be wishful thinking. Upon awakening, the great capital has grown into a coffin. Scattered about.
I need to remind young people that everything is fantastic, phenomenal, and bombast is not a proper marketing strategy. Because there is no success can be achieved in an instant. After all this world know many kinds of success. There is a temporary success, and there are long lasting success. So surprise it does not necessarily make you successful. I wonder if it was just a mere temporary success.
Once meant, and then die! However, I feel the need to address two of the following, controversial marketing and buzz marketing. Both are different, but often misinterpreted. Moreover, just yesterday you saw the coffin scene that originally alleged terrorist ways, it turns out just how to sell a book.
Not many are people who dare enter this area. Nevertheless there is always those who are tempted or trapped here. Why not many? The answer is because of controversial marketing of high-risk: success (temporary) or die and can lead to lawsuits. The case of the launch of the book with an invitation in the form of a coffin a few days ago by its author to a number of media is an example.
Internationally, one of the parties keen to deal with legal problems with this approach is Ryan Air. Just imagine, a scene shortly after the terrorist bomb that detonated in the City of London (2005), Ryan Air put an ad with the face of Winston Churchill who said: “We will fly them to the beaches, the mountains, and bring them to the City of London.”
For us, the people of Indonesia who do not live in London may be used to just read the ad. I originally thought, must be democratic country like the UK is not easy to anger against the silly like that. But what caught my attention, at the time the ad was circulated, the Advertising Standards Authority received 192 complaints against the ad.
Complaints came from people who felt offended and Ryan Air has acted recklessly. “Imagine if you just lost the people you love. And then you read the ad that uses the theme of terrorism (attacks) as a means to sell, would you impress? Remember the people who are victims, who lost future due to the bomb.